Alphabet Inc.-owned (NASDAQ:GOOG) (NASDAQ:GOOGL) Google’s artificial intelligence model, PaLM2, has come under the radar of Europe’s privacy watchdog over concerns related to the handling of personal data.

What Happened: The Data Protection Commission or DPC, in Ireland has initiated a statutory inquiry into Google and its Pathways Language Model 2, or PaLM2, reported Financial Times.

The AI model, which was launched in May 2023, is being investigated for potential breaches of the General Data Protection Regulation or GDPR obligations related to the processing of personal data of EU and European Economic Area citizens.

See Also: Mark Cuban Praises Elon Musk’s AI Chatbot Grok For Answering Kamala Harris’ POV On Immigration: ‘I Think It’s Accurate’

The investigation aims to ascertain whether Google conducted a necessary data protection impact assessment before handling such information.

The regulator underscored the significance of such assessments in safeguarding the fundamental rights and freedoms of individuals, the report noted.

Google did not immediately respond to Benzinga’s request for comments.

Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.

Why It Matters: This investigation is the latest in a series of actions by the DPC against big tech firms developing large language models.

Previously, Mark Zuckerberg’s Meta Platforms Inc. and Elon Musk’s xAI also faced scrutiny over their handling of user data in Europe.

This Google investigation comes on the heels of a series of controversies surrounding the tech giant’s AI. In April 2024, concerns about Google training its AI on publicly available Google Docs were raised. The tech giant later said that users’ documents were not considered "publicly available" for AI training.

Previously, several top websites, including The New York Times and CNN, blocked Google’s access to their content for AI model training, citing potential threats to the traditional web traffic distribution system.

Photo Courtesy: Shutterstock.com

Check out more of Benzinga's Consumer Tech coverage by following this link.

Read Next: 

• Samsung To Reportedly Slash Global Workforce By Up To 30% In Certain Divisions Amid Intense Competition From Apple, Huawei

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.